BY BONNIE BARTEL LATINO
A short drive from Gulf Shores, Alabama, and into Florida leads to 
Margaritaville Beach Hotel, a Jimmy Buffett franchise. Certainly there 
are less expensive hotel rooms and condos to be found on Pensacola 
Beach. However, Margaritaville isn’t just a place to stay. As do the 
laid-back songs of the President of Parrot Head Nation, this hotel 
conjures up something on which you just can’t place a price. It evokes a
 sense of tropical escape, a place where travelers need no passports, 
and the friendly staff speaks English and accepts dollars.
No cash? No credit? No problem.
Framed and enlarged copies of Buffett’s album/CD covers adorn 
the walls of the beautifully appointed, open-flow lobby. For instance, 
“Jimmy Buffett: A white sports coat and a pink crustacean.” The title 
tells anyone all they need to know about the whimsical mind of the 
genius behind the Margaritaville Beach Hotel franchise and marketing 
guru that is Jimmy Buffett (J.B.). In the form of his music, books, and 
items unique to the hotel, it’s way too easy to buy a piece of paradise.
 No cash? No credit? No problem. Charge it to your room! 
 
By mid-October (2010), when my husband and I visited 
Margaritaville Beach Hotel, there were no “tourists covered in oil,” 
British Petroleum, Coppertone or otherwise. There were couples and 
families on the beach, “blowing out their flip flops” in eighty degree 
sunshine and scooping up shells in the Gulf of Mexico’s turquoise 
waters. 
Frank & Lola Love Pensacola Cafe
I’d love to tell you about all the wonderful places to eat on 
Pensacola Beach, but during our three day stay, the food was so good at 
Margaritaville’s Frank & Lola Love Pensacola Café, we never ate 
anywhere else. One caveat, on a later visit, the Sunday brunch didn’t 
match the order-from-the-menu quality. However, with $6.00 bottomless 
Mimosas and Bloody Marys during Sunday brunch, perhaps one shouldn’t 
complain. 
The nightly specials, usually fresh seafood, are highly 
recommended and always beautifully plated. Shrimp and Gouda grits 
arrived with fried green tomatoes, a spinach cream sauce and topped with
 “sweet potato hash.” An explosion of textures, color and taste worthy 
of three stars in a hoity toity French restaurant . . . as if any French
 restaurant would serve shrimp – with grits! Hrmph. Their loss.
My husband suffers from Celiac disease. Each of the darling wait 
staff could not have been more attentive to his special food allergy 
needs. Still, perhaps President Parrot Head would be wise to rip a page 
from his sister’s menu. Lucy Buffett’s Gulf Shores’ restaurant, 
LuLu’s At Homeport Marina, has excellent gluten-free selections.
Most every table at Frank & Lola’s has a Gulf view—as do most
 of the lounge chairs by the magnificent outdoor pool, which also has an
 outdoor tiki bar that serves  inevitable drinks like, “It’s Five O’ 
Clock Somewhere,” “Rum Runner” and “Hurricane.” All made, of course, 
with award-winning Margaritaville Beach Hotel mixers. JB may rule a 
nation of Parrot Heads, but the man’s marketing empire seems to be a 
nation unto itself, one that knows no borders, no limitations.
Radio Margaritaville
 
When there is no live music out by the pool tiki bar, not to 
worry, Radio Margaritaville Beach Hotel plays Parrot Head music there 
and throughout the hotel’s public areas. The house station mixes in 
other selections by other contemporary artists, like Bob Marley, skilled
 at conjuring up an island feel. Tom and I were surprised, but thrilled,
 to hear songs by two of our favorite artists wafting over 
Margaritaville Beach Hotel airwaves. You have to believe JB selects 
every song aired. It’s generous of him to make room for Hawaiian artists
 like Gabby Puanihi and the late and legendary Israel “Bruddah Iz” 
Kamakawiwo‘ole. Before his untimely death in 1997, “Bruddah Iz” blended 
magic paradise dust with his love and knowledge of ukulele, jazz, and 
reggae to create his unique brand of love for Hawaii’s lifestyle and 
beaches. As does Jimmy Buffett’s, Bruddah Iz’s artistry has transcended 
place and time.
“Mother Ocean, I hear your call”
There are various priced rooms depending on if you are on the 
Sound or Gulf side, or if you opt for a corner room with views of both. 
Skip the balcony; save a few bucks. We opted for a Gulf-front, king size
 with balcony. Entering the room we encountered a white partial-wall in 
which a louvered window with view out to the Gulf immediately created a 
beach cabin feel. To the left stood a curved wall with a tropical sunset
 mural. A bit hokey, but it grew on us. Another wall and the ceiling 
were painted in varying shades of pale blue. On the valance over the 
sliding glass doors leading to the balcony were JB lyrics, "Mother 
Ocean, I hear your call." Painted in white on white reflective paint, 
the lettering was only visible in day light. A duvet and crisp white 
linens were tucked into the frame of an enormous platform bed. The room 
was equipped with an I-pod docking-station that we appreciated. 
 
The bathrooms are large and attractive. We particularly liked the
 seashell light sconces, the over-sized shower and the double vanity 
that appeared to be made of blue sea glass. Of course it wasn’t, but it 
certainly evoked that feeling. The mirrors are positioned for Gulf views
 while guests brush their teeth, shave or apply makeup.
 
Perhaps what we loved best was the proximity to nature. Monarch 
butterflies were enroute on their winter sojourn to their own version of
 Margaritaville—Mexico. We awakened every morning to watch the sun rise 
over Pensacola Beach pier, then waited for an early rising heron to 
arrive at the tidal pool. Each morning he stood at attention, solitarily
 staring out to sea as if he were a lone sailor stranded on a barrier 
island, waiting to be picked-up by a passing freighter. 
We also enjoyed seeing pods of dolphin swim by, mostly in early 
morning and evening. Do rent beach chairs and umbrellas and spend time 
in the water, shelling. We brought back a variety of miniature shells 
that are jewel-like in their perfection. The tiny shells encrusted the 
beach like glimmering strands of crystal.
Mother Ocean, I hear your call. Like every well-bred Southerner, I
 always do what my Mama says. I will go back to Margaritaville, the 
paradise on Pensacola Beach that is more siren’s song than mere hotel.
As of late October 2010, only Phase I of the Margaritaville 
Beach Hotel Pensacola project is complete — the hotel and the adjacent 
Land Shark Landing open-air pavilion for afternoon and evening drinks, 
burgers and music. Projected phases are set to include a restaurant 
between the hotel and Land Shark Landing; a water park; an outdoor 
covered dome pirate ship; and perhaps even a volcano that explodes 
several times per hour like at Magaritaville/Orlando.
All Photos: Tom Latino
[Atmore, AL native, Bonnie Bartel Latino, is a former 
columnist for Stars and Stripes newspaper in Europe. Her story, "The 
Rush of Butterflies" won the Military Writer Society of America 2009 
People's Choice Award. Follow Bonnie Latino on Facebook and on Twitter, @BonnieBLatino.]