BY BONNIE BARTEL LATINO
A short drive from Gulf Shores, Alabama, and into Florida leads to
Margaritaville Beach Hotel, a Jimmy Buffett franchise. Certainly there
are less expensive hotel rooms and condos to be found on Pensacola
Beach. However, Margaritaville isn’t just a place to stay. As do the
laid-back songs of the President of Parrot Head Nation, this hotel
conjures up something on which you just can’t place a price. It evokes a
sense of tropical escape, a place where travelers need no passports,
and the friendly staff speaks English and accepts dollars.
No cash? No credit? No problem.
Framed and enlarged copies of Buffett’s album/CD covers adorn
the walls of the beautifully appointed, open-flow lobby. For instance,
“Jimmy Buffett: A white sports coat and a pink crustacean.” The title
tells anyone all they need to know about the whimsical mind of the
genius behind the Margaritaville Beach Hotel franchise and marketing
guru that is Jimmy Buffett (J.B.). In the form of his music, books, and
items unique to the hotel, it’s way too easy to buy a piece of paradise.
No cash? No credit? No problem. Charge it to your room!
By mid-October (2010), when my husband and I visited
Margaritaville Beach Hotel, there were no “tourists covered in oil,”
British Petroleum, Coppertone or otherwise. There were couples and
families on the beach, “blowing out their flip flops” in eighty degree
sunshine and scooping up shells in the Gulf of Mexico’s turquoise
waters.
Frank & Lola Love Pensacola Cafe
I’d love to tell you about all the wonderful places to eat on
Pensacola Beach, but during our three day stay, the food was so good at
Margaritaville’s Frank & Lola Love Pensacola Café, we never ate
anywhere else. One caveat, on a later visit, the Sunday brunch didn’t
match the order-from-the-menu quality. However, with $6.00 bottomless
Mimosas and Bloody Marys during Sunday brunch, perhaps one shouldn’t
complain.
The nightly specials, usually fresh seafood, are highly
recommended and always beautifully plated. Shrimp and Gouda grits
arrived with fried green tomatoes, a spinach cream sauce and topped with
“sweet potato hash.” An explosion of textures, color and taste worthy
of three stars in a hoity toity French restaurant . . . as if any French
restaurant would serve shrimp – with grits! Hrmph. Their loss.
My husband suffers from Celiac disease. Each of the darling wait
staff could not have been more attentive to his special food allergy
needs. Still, perhaps President Parrot Head would be wise to rip a page
from his sister’s menu. Lucy Buffett’s Gulf Shores’ restaurant,
LuLu’s At Homeport Marina, has excellent gluten-free selections.
Most every table at Frank & Lola’s has a Gulf view—as do most
of the lounge chairs by the magnificent outdoor pool, which also has an
outdoor tiki bar that serves inevitable drinks like, “It’s Five O’
Clock Somewhere,” “Rum Runner” and “Hurricane.” All made, of course,
with award-winning Margaritaville Beach Hotel mixers. JB may rule a
nation of Parrot Heads, but the man’s marketing empire seems to be a
nation unto itself, one that knows no borders, no limitations.
Radio Margaritaville
When there is no live music out by the pool tiki bar, not to
worry, Radio Margaritaville Beach Hotel plays Parrot Head music there
and throughout the hotel’s public areas. The house station mixes in
other selections by other contemporary artists, like Bob Marley, skilled
at conjuring up an island feel. Tom and I were surprised, but thrilled,
to hear songs by two of our favorite artists wafting over
Margaritaville Beach Hotel airwaves. You have to believe JB selects
every song aired. It’s generous of him to make room for Hawaiian artists
like Gabby Puanihi and the late and legendary Israel “Bruddah Iz”
Kamakawiwo‘ole. Before his untimely death in 1997, “Bruddah Iz” blended
magic paradise dust with his love and knowledge of ukulele, jazz, and
reggae to create his unique brand of love for Hawaii’s lifestyle and
beaches. As does Jimmy Buffett’s, Bruddah Iz’s artistry has transcended
place and time.
“Mother Ocean, I hear your call”
There are various priced rooms depending on if you are on the
Sound or Gulf side, or if you opt for a corner room with views of both.
Skip the balcony; save a few bucks. We opted for a Gulf-front, king size
with balcony. Entering the room we encountered a white partial-wall in
which a louvered window with view out to the Gulf immediately created a
beach cabin feel. To the left stood a curved wall with a tropical sunset
mural. A bit hokey, but it grew on us. Another wall and the ceiling
were painted in varying shades of pale blue. On the valance over the
sliding glass doors leading to the balcony were JB lyrics, "Mother
Ocean, I hear your call." Painted in white on white reflective paint,
the lettering was only visible in day light. A duvet and crisp white
linens were tucked into the frame of an enormous platform bed. The room
was equipped with an I-pod docking-station that we appreciated.
The bathrooms are large and attractive. We particularly liked the
seashell light sconces, the over-sized shower and the double vanity
that appeared to be made of blue sea glass. Of course it wasn’t, but it
certainly evoked that feeling. The mirrors are positioned for Gulf views
while guests brush their teeth, shave or apply makeup.
Perhaps what we loved best was the proximity to nature. Monarch
butterflies were enroute on their winter sojourn to their own version of
Margaritaville—Mexico. We awakened every morning to watch the sun rise
over Pensacola Beach pier, then waited for an early rising heron to
arrive at the tidal pool. Each morning he stood at attention, solitarily
staring out to sea as if he were a lone sailor stranded on a barrier
island, waiting to be picked-up by a passing freighter.
We also enjoyed seeing pods of dolphin swim by, mostly in early
morning and evening. Do rent beach chairs and umbrellas and spend time
in the water, shelling. We brought back a variety of miniature shells
that are jewel-like in their perfection. The tiny shells encrusted the
beach like glimmering strands of crystal.
Mother Ocean, I hear your call. Like every well-bred Southerner, I
always do what my Mama says. I will go back to Margaritaville, the
paradise on Pensacola Beach that is more siren’s song than mere hotel.
As of late October 2010, only Phase I of the Margaritaville
Beach Hotel Pensacola project is complete — the hotel and the adjacent
Land Shark Landing open-air pavilion for afternoon and evening drinks,
burgers and music. Projected phases are set to include a restaurant
between the hotel and Land Shark Landing; a water park; an outdoor
covered dome pirate ship; and perhaps even a volcano that explodes
several times per hour like at Magaritaville/Orlando.
All Photos: Tom Latino
[Atmore, AL native, Bonnie Bartel Latino, is a former
columnist for Stars and Stripes newspaper in Europe. Her story, "The
Rush of Butterflies" won the Military Writer Society of America 2009
People's Choice Award. Follow Bonnie Latino on Facebook and on Twitter, @BonnieBLatino.]